Innovative Bites has launched Baking Buddy's 100% Natural Tinned Pumpkin, which is available from Sainsbury's, Waitrose and Tesco in the UK.
Pumpkin might be the most famous of all the winter squashes, but the bright orange fruit is most strongly associated with Halloween lanterns, rather than delicious home cooking. But, thanks to the launch of Baking Buddy's 100% Natural Tinned Pumpkin, that is all about to change.
Often overlooked in the shopping aisles, pumpkin is a truly scrumptious ingredient, well suited to both savoury and sweet dishes - soups, pies, cheesecakes, pancakes, bread - and now UK consumers can enjoy it all year round thanks to this delicious new tinned version.
Available now from Sainsbury's, Waitrose and Tesco, Baking Buddy's 100% Natural Tinned Pumpkin (RRP: £1.60) is the only tinned pumpkin product available in the UK.
Vishal Madhu, Innovative Bites founder and owner, said: "Pumpkin is packed with vitamins, contains no saturated fats and is gluten free. We are proud that Baking Buddy's 100% Natural Tinned Pumpkin really is just that – 100% natural pumpkin, containing no artificial flavourings or sugars. Taking all of this into account, it's a real mystery that we are the first supplier to bring a tinned version to the UK.
"As we move into the autumn and head towards Halloween, we are expecting buoyant sales of this exciting new pumpkin product – and look forward to seeing more and more consumers enjoying it as a cooking ingredient."
Pumpkins originated in South America, where people enjoy the fruit year-round in various ways— puréed in soups or stews and as a filling in empanadas. In the US, pumpkins are a popular food source for Thanksgiving mainly used as the key ingredient in pumpkin pies.